Official AFL Coaches Partner of the Western Bulldogs
This partnership brings together two like‑minded organisations that share similar goals and values. Built on strong commitments and programs that genuinely give back to people and local communities. It all began with People’s Choice Credit Union, who’ve proudly supported the Western Bulldogs AFL team since 2017.
Bringing our sponsorship to life
Our sponsorship comes to life across multiple platforms, engaging fans, game-day crowds and communities.
You'll also see the People First Bank logo featured on apparel worn by the Bulldogs Coaches and plenty of signage.
Get involved
If you’re a Bulldogs fan on social media, you’ll also see the People First Bank brand featured in a few different fan-based competitions during the AFL home and away season.
Follow the Western Bulldogs on their Facebook page to get involved.
