Powered by Heritage Bank  and People’s Choice

Who is People First Bank?

Through the merging of People's Choice and Heritage Bank, a new larger mutual bank has arrived.

Head office

Head office

With dual head offices in Adelaide and Toowoomba, we are staying true to our heritage and loyal to our roots.

Serving our members

Serving our members

700,000+ members, 90+ branches, over 1900 employees, and an Australian-based contact centre, we're here to help you.

Community focus

Community focus

Supporting our communities is at the heart of everything we do, with our Community Lottery leading the way.

The story so far

The story so far

People’s Choice and Heritage Bank merged in March 2023 to create Heritage and People’s Choice Limited - a strong national mutual alternative to the big banks. After the member endorsed merge, time was taken to discuss and consult with our members and teams to determine the future of the bank. From this People First Bank has emerged - a national mutual offering a compelling alternative to the listed banks

We are now on an exciting journey to bring together our products, services and technology under a single brand.

People First Bank - our new brand - says exactly what we’re all about: people.

What happens next?

For now, both the Heritage Bank and People’s Choice brands will continue to operate as usual and there is no need for existing members to do anything.

We’re taking a phased approach to introducing all aspects of the new brand starting with our sponsorship and community initiatives.

While our name and brand will change, our commitment to our people and local communities as well as our dedication to serving our members stays the same.

Our new look branches are coming soon!

We’re in the process of updating our Heritage and People’s Choice branches to reflect the People First Bank brand. This is a gradual process, and we will let members know when their local branch will be rebranded.

While the updated branches will showcase our exciting new brand, all products, services and advice obtained in those branches will continue to be provided by Heritage and People’s Choice Ltd trading as ‘People’s Choice Credit Union’.

People First Bank and Western Bulldogs

People First Bank branches

We have started to update our branches to our exciting new brand.

Learn more about our new branches

People First Bank in our community

We are now a leading Australian customer-owned bank, with over 90 branches across NSW, NT, QLD, SA and VIC. This gives us even more opportunities to support and give back to our communities.

People First Bank Foundation
People First Community Lottery

People First Community Lottery

Originally known as the People's Choice Community Lottery, the People First Community Lottery gives local sporting clubs, schools, charities, volunteer groups and other not-for-profit community groups the opportunity to raise funds and achieve fundraising goals.

Since its inception in 1984, the Community Lottery has helped to raise more than $22 million for community groups . People First Bank will continue this legacy.


People First Bank, along with our proud business and media partners facilitate the lottery administration, advertising, prizes and tickets, so that the community groups participating can pocket 100% of every $2 ticket sold. We are proud to share that this year our charity partner is Starlight Children’s Foundation.

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People First Stadium

People First Stadium

We are proud to sponsor the People First Stadium on the Gold Coast in Queensland. A place where we can come together to support exciting activities and physical wellness. Whether it's an international touring artist, or a local football club medal presentation, People First Stadium strives to take an enriching place in people's lives, not just on the map.


Whether it's your first concert, first AFL game or first family day out at the cricket. Whatever type of entertainment you enjoy, we can’t wait to welcome you to People First Stadium for once-in-a-lifetime moments you won’t experience anywhere else.

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People First Bank and Western Bulldogs

People First Bank and Western Bulldogs

We are delighted to kick off another exciting year of partnership with the Western Bulldogs with our new brand.


This relationship began with People's Choice in 2017, and People First Bank is proud to continue on, with 2024 marking our 8th year of partnering with the Club.


This partnership aligns two like-minded organisations with similar goals and values. People First Bank and Western Bulldogs both have a strong commitment to local communities and are dedicated to giving back to their members.

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Our official websites

As we work towards our new brand, we will slowly phase out our existing brands, including their websites. For now, these are the only three official website addresses for our bank.

Remember to double check the web address matches one of the above if you're unsure.